Solidifying your company’s colors and logo can be a difficult process. Once you’ve done that, you can finally move on to branding anything and everything you can. When you create a variety of marketing materials with your branding, your brand can take off at the speed of light. This is why you need branded sales tools for your company.
Have you ever heard of people referring to them as a “Trader Joe’s” person or an “Apple” person? That’s the type of influence you want your business to make on the market, right? Any size company can accomplish this. It’s creating brand awareness by embedding the brand into people’s purchase habits and lifestyles. You may be wondering how exactly you build a brand that’s recognizable, that people constantly buy into, and is long-lasting. We’ve got some tips, so stick with us.
What Is Needed For Branded Sales Tools?
The single best piece of advice on how to build brand awareness by using branded sales tools is coordination. Coordinate anything and everything that you can. Having a brand book can help significantly for all of your departments to be on the same page.
Whatever materials you have should graphically connect to each other. Everything should convey the same feeling, look the same, evoke similar emotional responses, and include common imagery. Each item should look like it’s apart of your company’s cohesive “family”.
It’s important to know the best ways to apply this coordination through-and-through and create a truly cohesive family. This doesn’t mean that everything needs to be the same or match completely. You need a few elements to remain consistent, so let’s dive in.
What To Coordinate
#1: Key Graphic Elements
If you want your consumers to recall your brand quickly, using similar basic graphic elements can do just that. Take time to decide what symbols, borders, and shapes you want to consistently utilize on your materials. These images should convey what you want to communicate as a brand. You could even choose an illustrative or photogenic style to use. Whatever you choose, they should be simple aspects that reflect who your company is, what you do and/or sell.
#2: Color
Your most important aspect of brand identity is color. When it comes to memory retrieval, color plays a large role. Color theory is crucial to your initial branding steps. We like the 60-30-10 principle. If you have a primary color in your brand, use it as your dominant color with your marketing materials. With your secondary color, sparingly use it and so on.
#3: Logo Usage
When you’ve chosen your dominant color chosen, this should appear in your logo. Your logo will be your sacred image. Whenever you can, the logo should appear in the same location (on materials or papers) and same size. That’s not to say that you can never resize your precious logo, but make sure the resizing is proportionate.
#4: Fonts
Fonts are fun to mess around with, but not when it comes to branding. Only have a select few approved fonts to place on any of your materials. A great rule of thumb for fonts: Do not use more than two different fonts in a single document. One font should be primarily reserved for paragraphs and text blocks, while another for numbers in charts, small text, text reversed out of color, and headlines.
#5: Messaging
Your tone of voice is critical. Have taglines, brand statements, and phrases that summarize your brand simply. Create memorable words that grab your attention and/or get stuck in your brain for the rest of the day. If your brand is friendly, you usually have a relaxed, conversational voice. If your brand is exclusive or expensive, it’s best to use a more formal tone with your audience.
Creating brand awareness is why you need branded sales tools. We understand that being a salesman is hard because you need to have grit, empathy, and drive. You need to know your customers well, while being able to bounce back from any set of rejection. It’s a balancing act between knowing when to talk and when to shut your mouth. And then there’s branded sales tools to help you sell, sell, sell! Dorian Solutions can help your sales team with marketing strategies, social media influence, and blasting your SEO through the roof. Call us today to find out what your options are!
