Design & Visual Branding

Tailor your image to show your audience the quality and
professionalism weaved into every fabric of your company.
Digital tailor

With all the critical decisions demanding your attention as you build your business, developing a logo and your visual brand is one of those things that easily gets pushed to the back burner.  Often it can become an afterthought – if it gets done at all.  So, why is it so important?  Because creating a unique, professional logo and visual brand is key to making a strong impression on your target audience.  If done well, design and visual branding separates you from your competitors by grabbing your audience’s attention, conveying your company values, and building trust.  It showcases the quality and professional approach of your company in conducting its business.  If you think of the last time you visited a website or received marketing materials that did not look professional, was your initial reaction that they were small, unimpressive, or ill-equipped to serve your needs?  This is not what you want your prospective customers thinking, and with a Dorian Solutions brand package, we can help.

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Benefits of a Professional Design and Visual Branding

Make a Strong First Impression

You have one chance to get this right.  This is your first introduction to your audience, and if done right you can pique their interest and start them down your customer journey.  Excite them with the possibilities your company offers.

Set the Tone for Your Brand Identity

Branding is about telling a story that will influence customer’s emotions and help them gravitate to your company.  Your logo is the cover on the book that gets them interested in that story and carries through to the end.

Foster Brand Loyalty

As your brand grows, your logo will become more familiar to a larger and more diverse audience.  Your logo can initially convey the kind of professionalism the audience will trust.  Once you’ve built upon that trust, they will seek you out, and your logo is what they will be looking for.

Convey a Standard of Quality

Your logo and visual brand is the face you present to your target audience.  People associate a polished, high-quality visual brand with the quality they can expect from the company.

Be Unforgettable

A logo is an instant connection to the audience’s memory of what your company does and how it makes them feel.  It is human nature to forget names, but a well-designed logo can instantly spark their memories of your brand.

Exceed Expectations

Whether they realize it or not, your audience will absolutely judge a book by its cover.  They will base the quality, reliability, and professionalism of your business on how well you present yourself visually.  Make sure it’s a book they can’t wait to pick up.

Dorian Solutions makes the design and visual branding process stress-free.

Dorian Solutions offers professional design services backed by over 20 years of experience.  We can help you design your logo and visual branding if you are just starting out, or work with you to provide a brand refresh if things are looking a little dated or stale with your current image.  We have multiple packages to fit your budget, all of which include initial design consultation.  We want to get to know you and your business to make sure we deliver a visual design that feels uniquely you.  When you are ready for the next steps, we also offer general design services to help you implement your new look into your website and marketing materials.  Contact us today and tell us how we can help!

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