Whatever business you are in, you need some sort of sales strategy. Whether it’s the sales of services, products, or you simply want more subscribers – emails are an essential part of an effective prospecting campaign. So, what are your strategy options? That’s a great question, and we’re glad you asked. One of the best strategies you could use for a boost in your business is setting up email drip campaigns.
You may be thinking: What in the world are those?
Email drip campaigns are automated sets of emails that are sent out based on specific user actions or timelines. This marketing tool keeps you in touch with all of your consumers based on events and choices they make. Some of these events or choices can include how often they visit your site or if/when they sign up for an account.
For example, if someone has recently subscribed you can send them a warm welcome email with an email drip campaign. Without an email drip campaign, your new subscriber would receive whatever the next scheduled email is. You want to give your consumers the right information at the right time, which is exactly what this campaign does.
Are email drip campaigns honestly worth it?
Don’t you worry your pretty little selves about writing these emails. The beautiful part about this is that you don’t need to manually write and send each one. With these campaigns, each drip email is from a queue of already-written emails. Plus they are automatically based on user segments and triggers that you can define. It saves you time and stress while making you more money.
According to research from an email-marketing organization, email drips benefit your company. The research states that “relevant targeted emails produce 18-times more revenue than globally-broadcasted ones.” It was also found that with drip emails there was a 119% increase in click rate. Those are numbers that any business and sales team would drool over.
As with most things in life, moderation is key. Sending too many drip emails can backfire, annoy your customers, and lead them to unsubscribing. When you decide to set up your email drip campaigns, be thoughtful. The more specific your segments, the more likely you are to peak interest in your consumers. Start with the basics: welcome new subscribers while getting them up-to-speed, remind people to purchase your product, and teach them how to use their new purchases. Personalize, customize, and create content that your customers want to engage with – even if it’s just in an email.
If you are looking for guidance or help with creating your email drip campaigns, contact Dorian Solutions today!
