Your marketing performance matters. But how exactly do you measure how it’s doing? In order to determine the effectiveness of your strategies, you can break down your marketing performance by leads. When you measure your lead value, it can tell you if that marketing campaign is making money. You don’t want to spend more trying…
First impressions are important in whatever new environment you’re engaging. You want to look well-put together, presentable, approachable, and professional while letting your personality show all at the same time. It can be exhausting to get stuck in this hamster wheel of possibilities on how to present yourself. And no matter what you choose to…
Solidifying your company’s colors and logo can be a difficult process. Once you’ve done that, you can finally move on to branding anything and everything you can. When you create a variety of marketing materials with your branding, your brand can take off at the speed of light. This is why you need branded sales…
Since no two companies are the same, you need to find what works best for you. One item that sets every business apart is your marketing funnel. Your marketing funnel should reflect your customers’ needs and business model in order to succeed. Creating your marketing funnel is not definitive, but we know 6 apps that…
Winter is Coming: 3 Strategies to Protect Your Business in a Recession Recession is inevitable. It is part of the business cycle as businesses grow and market share solidifies, the market becomes brittle. Then, one small shift in the buyer market or a simple financial miscalculation by a Fortune 500 can cause an avalanche of…