The benefits of a marketing agency may not be as clear as hiring a bookkeeper or an accountant for your business. A marketing agency is the mixing bowl of creative, analytics and communication. When you’re running a small or medium-sized business, hiring a marketing agency is probably one of the last tasks on your list. However, it really should be towards the top of your list. But why? Is it even true that a marketing agency can help your business?
A marketing agency nowadays does more than creating marketing campaigns and managing advertisements for you. With the boom of technology, a marketing agency can help your business on various platforms and software solutions that bring in more customers. A marketing agency saves you a headache and makes more sales on your behalf. Hiring an agency is a solid investment, and outsourcing is actually cheaper than hiring staff. Everyone wants their business to flourish. Hiring a marketing agency can help your business grow in sales and even in infrastructure.
Here’s how a marketing agency can help your business:
The Firm Foundation:
Website
Your website can be the first interaction a prospect has with your company. It should not only look nice, but also be easy to understand, clean and engaging. A company can’t get by with a generic website nowadays. There are fierce competitors in every industry, so this is where a marketing agency can help your business.
You need a professional in an agency that knows web design, development and management. These professionals will be able to design and create a website that is appealing visually, up-to-date, and functions at peak performance.
The Pillars You Need:
Search Engine Optimization (SEO)
Your business should be easily found on Google or other major search engines. But how do you make sure that happens? Three words – Search Engine Optimization. If your business can’t be easily found on search engines, you are missing around 90% of online prospects. A marketing agency can help your business by boosting your SEO through keyword research, creative content, and even site architecture optimization.
These are the elements that your business needs to have a positive, growing and organic SEO presence. The traffic will come your way when you build your presence online through search engine optimization. This may be the missing link your company needs to more sales, better profits, and online traffic.
Your Traffic Builder:
Content Creation & Social Media Marketing
Content creation and social media marketing are the best ways to generate a following around your company nowadays. These aspects are the ways a marketing agency can help your business flourish in customer loyalty and prospective traffic. They will be able to create blogs, articles, case studies, and a social media presence that builds your brand and creates relationships online.
This can be one of the most time-consuming factors in your brand and presence, which is why having a dedicated marketing agency managing these outlets can be vital for increasing your sales numbers. It may seem like a silly idea to invest in your content creation or social media platforms, but over 70% of consumers are likely to purchase based on a referral through social media. It’s worth the investment.
Your Consistent Voice:
Integration
Printed content, digital content, marketing materials, social media platforms, etc. all need to be a part of a larger strategy driving people through your sales funnel. Every element should be coherent, consistent, and have continuity to connect each element in a campaign. This is the exact way that a marketing agency can help your business. They are able to manage your content exceptionally, so that everything is driving to convert leads into customers. When you hire a marketing agency, you will finally have that seemingly effortless integration of all facets within your company.
Conclusion
Marketing agencies are involved in managing your various platforms to create campaigns that consistently drive traffic to your company. Not only that, but a marketing agency can help your business by tailoring content to fit your brand. They are able to measure each action and interaction to see what works versus what doesn’t. Through their analytics, they’ll be able to focus resources for the creation of future campaigns. That information is vital for your business to succeed, and not every business owner has time to devote to all of that. Dorian Solutions can help you get started on this today! Your success in sales and ability to devote more time to your business and/or family matters to us. With Dorian Solutions, you’ll have more time to oversee your own operations while we increase your brand awareness through more traffic to your website and social media platforms. Call us today to find out more!
