Think about how you would go about buying something back in the 90’s. Hard to think about, huh? It typically would involve either a commercial, printed ad, or some signage you spotted driving by a store. If it was an item that was more complex or pricey, you would have probably called a few stores that sold that item to learn more about it and ask whatever questions you had. This was all before the explosion of the internet and affordable technology.
Today the sales process has completely changed. You can peruse several websites (at the same time) for similar products, compare, and buy whichever product you deem most fit for you and your needs. What does that mean for you and your organization? Whether you’re selling products or services, your website must be in tip-top shape for consumers. Your website should be your company’s best salesman – no ifs, ands, or buts about it. So, is your website the best salesman it can be?
Your website is intended to turn visitors into leads and convert those leads into paying consumers. Is that true of your site? Since your website is the central hub of your marketing activities, it can draw traffic from a multitude of efforts from the following: social media, SEO, video and PPC efforts.
Here are two ways to make your website the best salesman out there on the field:
Design
First impressions are crucial, so your homepage has to be effective. It’s best to highlight what you offer right away on that page and the benefits of using your products/services. Users judge your website’s beauty within less of a second. Make sure that your site is capable of loading within that time frame. Overall you want your design to be clear, clean, and simple. If you have a visually complex website, you will be rated as less beautiful to simpler sites.
When it comes to your website, simplicity is key. Why? Because it helps your visitors stay focused by only providing the basics. Those basics are information that can be handled for their short term memories. Typically that is 9 pieces of information at any given time, so don’t create distractions on your own website. Be the focus with minimalism. This is one way you make your website the best salesman it can be.
Layout
Whatever field of business you are in, there is typically a standard website layout that you see used. This does not mean that everyone has copied each other in hopes of gaining business like the next guy. It means that the classic design used gives consumers familiarity. Familiarity is key. Your company should live up to the standard expectation in your industry, and this is one way to do that. Since your visitors are conditioned to expect specific characteristics on your site, going against that expectation may lose you some leads.
Overall, you want to communicate effectively with your audience. Always create content that is engaging from start to finish and long lasting for your brand. If you are looking for guidance or help with making your website the best salesman, contact Dorian Solutions today!
