Do you have a social media marketing strategy for the rest of the year? How about for next year? What exactly do you know about social media marketing? Your social media marketing is the process of gaining attention and/or traffic through any and all of your social media platforms. From the planning of what…
As a small or medium-sized business owner, you have to wear multiple hats throughout the day. You are leading the way in your business, managing employees, constantly delegating tasks, keeping track of your financial health, and tackling your To-Do list that seems to never end. Typically, the last thing on your list is anything related…
It’s not easy being a small business owner. Around 50% of small businesses last less than 5 years according to the Bureau of Labour Statistics. Why is that? There are various reasons such as not understanding consumer demands, failure to adapt to new challenges, improper use of funds or not intelligently investing in any digital…
Your business and brand are cohesive, and your website is consistent. Maybe you’ve decided to post on social media once a month or even once a week. You might be doing everything in your will power to stand out in your industry, but you’re still on the 7th page in a Google search or any…
Do custom software solutions really outdo off-the-shelf software? Is it worth the investment? What am I gaining when I opt for custom software? You may be at a crossroads in your business where these are the questions that you’re asking yourself. Custom software solutions are designed software applications that are specific to meeting the…
Building a business can be hard enough. Then there can be that added pressure with your online presence to stay relevant. Some of those ways include creating content that drives traffic to your site, a consistent social media existence, and producing video content that exposes your brand well. These are all exceptionally done if you…
The age-old question for website designers and developers is, “How long does it take to build a website?” It’s not a difficult question to answer, but there are a multitude of variables that come into play for a website developer to answer properly. Though it may not be the answer you’re looking for since it’s…
The benefits of a marketing agency may not be as clear as hiring a bookkeeper or an accountant for your business. A marketing agency is the mixing bowl of creative, analytics and communication. When you’re running a small or medium-sized business, hiring a marketing agency is probably one of the last tasks on your list.…
Websites have more weight today than they did in the early 90s. Since everyone has access to the Internet, let alone access over their phone, your website needs to “shine like the top of the Chrysler building”. Your website should act as your sleepless salesman and marketing campaigner. All of this means that you need…
You want your business to succeed, grow, and be effective in the market. It’s great to make the workplace an environment that is efficient and positive in each department and with every project. When it comes to marketing, you want and need to maximize your paid ads in 2019 and for the years moving forward.…